We are excited to share our life passions and inspire others to express themselves through light humor, creative design and quality product on custom apparel and accents for the home. Urban SoulShine was created to inspire you with creativity, grit, and humor. Our designs are custom made and created with love by our Digital Artist, Dana Urban. Dana has worked with many mediums and different styles of art for many years, including custom floral designs, home decor, jewelry, whimsical furniture painting and more. She developed a real love for graphic art during her time as a fitness coach and fitness business owner, with her most recent work as the Marketing, and Social Media Manager for a local Equine Assisted Therapy Program. Dana thrives on creativity with unique style and loves to share her light with others, expressing herself through art, humor, music and inspiration. Through her love for artistic expression and the need to find a medium that works with some more recent physical disability challenges, Urban SoulShine was born.

Dana thrives on her love for creativity, animals, a somewhat large obsession for music, nature, all things beachy, and inspirations for the soul. She is passionate about horses, dogs and donkeys and her time working with those who have special needs. We often share short stories, funny videos and beautiful captions of our wonderful interactions and how they inspire our daily life in the country, and down by the sea. As a Florida local, located in New Smyrna Beach, she also shares her passion for beach vibes, magnificent sunrises, sunsets and beach bike rides. She continues to work on the farm now as a volunteer, and loves to be inspired by the clients in need and the animals taking on the job of pure compassion and healing with their magical presence. This is what makes our soul shine. Urban SoulShine is here to help you express what makes your soul shine too.

Dana is married with two adult children, one a recent college graduate, and one in their second year of college. Dana is joined by her husband, Scott at Urban Diversified, LLC, our parent company, and where Urban SoulShine was born. Scott has a background as a Computer Engineer and Sales Collaborator in the Information Technology industry for more than 25 years. His role offers tremendous support in the daily workings of sales, order processing, shipping notification and customer service, while Dana's focus is custom images, quality product selection, website design, marketing and social media. Together we aspire to inspire you with our work, enthusiasm, life passions, and creativity. We have big dreams for this inspiring journey and happy for you to come along for the ride.

We hope you will visit us often as we grow and expand our design and product selection. Our future plans include an inspirational blog, entertaining videos and more so please stay tuned, check in often, follow us on social media, and share with your friends. The Best Is Yet To Come!